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The Importance of Big Data for Your Food & Beverage Business

9 September 2017 Sten Ivan Leave a comment Insights


One of the key elements in growing a successful food and beverage (F&B) business is the ability to retain big data and turn it into actionable insight. But what is big data? Generally, it is a term to describe large volume of data, both structured and unstructured. Big data is being generated at all times, while every digital process and social media exchange produces it. It can be used to optimize business decisions such as to increase sales, gain a better understanding of customers and trends, and optimize marketing campaigns. Continue reading The Importance of Big Data for Your Food & Beverage Business

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