Eunoia powers Fraser’s Makan Master, a F&B Digital Concierge initiative for its Singapore malls

Eunoia, a leading digital innovation platform focused on the Food & Beverage industry is powering Fraser Property’s digital concierge services for its 350 F&B tenants across its 12 malls. There isn’t a better time for Frasers Property to launch such a service and bring innovation that improves productivity in a time where the retail industry is facing a labour shortage in Singapore.

For the customer, they can pre-ordering their meals on their your phones while on their way home from work, and collecting it at any restaurants in Frasers managed malls. No queuing, no waiting, no hassle!

Fraser’s Makan Master app will allow customers to reserve a table at their favourite restaurant, pre-order dishes, and make payments instantly through their phone. Pre-orders for self-collection will also be part of Makan Master’s multiple offerings, providing more convenience for customers. Ordering through the Makan Master app will earn customers both Frasers points and DBS/ POSB reward points. In the near future these points can even be used to offset their purchasing when ordering through the Makan Master app.

Mr. Andrew Chan, Managing Director of The Soup Spoon whose app is also built on top of the Eunoia platform, said “Makan Master will give our customers more value and convenience. Triple dipping and earning Souperholic, Frasers points and DBS rewards will benefit out diners”

F&B tenants within Frasers malls will also be able to gain from the additional revenue channel, Frasers marketing initiatives and for the customer, they will be able to enjoy a holistic engagement experience with the Malls, both in store and digitally.

“We are starting to see more digital adoption by Malls and Chain stores as owners are realising the benefits they bring as they keep the customers constantly engaged.” said Wee Zihuan, CEO of Eunoia. Makan Master is targeted to launch in Q4 2018 The launch will be separated into 3 phases: Reservations in September 2018, Preorder and Takeaway in November 2018 and Order by Table in February 2019.

Eunoia is the platform that standardise integrations across commercial and retail players to enable digital innovations.

Official Frasers press release available at the following link -

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