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Article feature provides brands with a powerful tool to educate their customers through selected content. By monitoring the articles that customers read while logged into the platform, valuable data is gathered regarding their non-transactional behavior. This data serves as a valuable resource for obtaining profound insights into customer preferences and behaviors, enabling brands to better generate future marketing campaigns & new articles.

How are brands benefiting from Article feature?

Using EngageXP's Article Feature with geo-located QR codes, brands benefit in the following ways:

  1. Targeted Education: QR codes provide customers with relevant articles based on their location, enhancing their understanding of products and brands.

  2. Enhanced Engagement: Convenient QR code access allows customers to instantly engage with informative articles, increasing their interest and interaction.

  3. Valuable Data Insights: EngageXP collects data on customer interactions, offering valuable insights into preferences and behavior, refining marketing campaigns and content.

  4. Personalized Experience: Data analysis allows personalized article recommendations based on individual reading patterns and preferences, enhancing the overall customer experience.

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