Reports
EngageXP's Reports feature enables brands to gain valuable insights into their customers' non-transactional behaviors, such as reading articles, answering questionnaires, and achieving milestones. By analyzing this data, brands can make informed decisions to shape their future marketing activities. This feature provides a comprehensive understanding of customer interactions, helping brands optimize their strategies for enhanced customer engagement.
Benefits of Reports feature
Brands benefit from Reports feature in the following ways:
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Valuable Insights: The reporting feature provides valuable insights into customer behaviors, preferences, and interests with key metrics such as:
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Number of unique customer non-transactional behaviors captured and analyzed
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Increase in the diversity of customer segments discovered
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Informed Decision Making: Brands can make data-driven decisions based on the gathered data to optimize their marketing activities.
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Enhanced Customer Engagement: Understanding customer behaviors helps brands create more relevant and engaging experiences, fostering deeper engagement and loyalty with key metrics such as:
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​Increase in customer engagement metrics (e.g click through-rate, interaction frequency)
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Improvement in customer retention and loyalty measures (e.g repeat purchases, repeat visits)
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Strategy Optimization: Brands can fine-tune their strategies based on a comprehensive understanding of customer interactions, resulting in improved marketing effectiveness and ROI.
