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EngageXP's Reports feature enables brands to gain valuable insights into their customers' non-transactional behaviors, such as reading articles, answering questionnaires, and achieving milestones. By analyzing this data, brands can make informed decisions to shape their future marketing activities. This feature provides a comprehensive understanding of customer interactions, helping brands optimize their strategies for enhanced customer engagement.

Benefits of Reports feature

Brands benefit from Reports feature in the following ways:

  1. Valuable Insights: The reporting feature provides valuable insights into customer behaviors, preferences, and interests with key metrics such as:

    • Number of unique customer non-transactional behaviors captured and analyzed

    • Increase in the diversity of customer segments discovered

  2. Informed Decision Making: Brands can make data-driven decisions based on the gathered data to optimize their marketing activities.

  3. Enhanced Customer Engagement: Understanding customer behaviors helps brands create more relevant and engaging experiences, fostering deeper engagement and loyalty with key metrics such as:

    • ​Increase in customer engagement metrics (e.g click through-rate, interaction frequency)

    • Improvement in customer retention and loyalty measures (e.g repeat purchases, repeat visits)

  4. Strategy Optimization: Brands can fine-tune their strategies based on a comprehensive understanding of customer interactions, resulting in improved marketing effectiveness and ROI.

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