What is EngageXP?
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Engage XP helps retailers and brand managers drive customer engagement through a white label interactive content system including Questionnaire, Articles and Surprises. With milestone achievements, users can unlock exclusive articles and rewards. The in-built geo-location settings further allow admins to strategise contents on a store by store basis.
Below is a case study of a brand using Engage XP.
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EngageXP Client - Soup Spoon
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Developing Content to Engage and Share
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Understanding the key theme, a series of articles and survey nudges were created to helps its shoppers build up knowledge in areas of Gut Microbiome. Each of these articles can be geolocated or simply published like a blog to read and tracked for activity points.
Data Collection
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Through questionnaires, the brand can gain insights into their customers’ preferences and habits, which will then help in the development of future contents. The brand can choose to target a specific customer segment or to categorize their contents according to the relevant segments.
Designing In-Store Interactions
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Nearby Delivery Page
Promotion Page
Promotion icon
Additional Search Filter
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Deals search result
By strategically placing multiple geo-located QR codes in-store, the brand can better engage and learn more about their customers with Articles or Surveys or giving a little Surprise.
Gamifying the Process to Build Affinity
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Having a roadmap of content allows longer term engagement with customers beyond transactions. Reading an Article or completing a survey can help customer earn XP which could help them meet certain pre-set milestone leading to a surprise nudges redeemable in store.
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